Facebook will be launching a new service called “100 percent in-view impressions”, that would allow advertisers to pay for their ads only when they scroll through from the top to bottom through it’s feed.
These will include photo, text, link and video ads, as the Social network company elaborated on its Facebook for Business blog post on Thursday.
Facebook also announced that it was partnering with Moat, and ad analytics company which will allow advertisers to best verify video ad views and lengths. Moat would later be extending its arms towards all other ads on news feed, and ads on Facebook’s photo-sharing app, Instagram.
Moat co-founder and CEO Jonah Goodhart started in the Facebook for Business post:
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We are proud to partner with Facebook. Facebook has always taken a lead in providing third-party measurement solutions. By partnering with Moat, Facebook is giving advertisers the choice and certainty they want and need to make key decisions about their investment on Facebook.
Image credit: Reuters | Robert Galbraith