Microsoft claims that the Edge browser consumes less battery than Google Chrome or Firefox.
Microsoft continues to entice users to use Edge as their default browser. Google Chrome however remains the top choice for most desktop users. It appears that the Redmond based tech giant has deployed new tactics to lure users to use Edge. In a recent blog post, the team director of Microsoft Edge web platform, Jason Weber, explained how the Edge browser can help users save battery life.
“The fact that we can get 50% better battery life on most of these areas than our competitors we feel is a really significant achievement,” Weber said. “If you have a 3 percent or 5 percent difference, users don’t necessarily feel that, but when you get up to, you know, 30, 40, 50 percent, it could really make a huge difference in your day.”
The Windows maker created two tests to measure battery consumption by browsers. The first test was in a controlled environment, which measured the browsing behavior on famous sites. The second test measured the time a long streaming HD video lasts. Google Chrome lasted only 4 hours and 18 minutes during the streaming HD video experiment, while Edge lasted for 7 hours and 22 minutes.
Moreover, the company’s lab controlled experiment proves that Opera, Google Chrome, and Mozilla Firefox all consume more battery, as compared to Edge when surfing the Internet, streaming videos, or scrolling through articles.
The tech giant has also unveiled telemetric data from countless devices, which run Windows 10. The data shows that Firefox and Microsoft Edge consume less battery than Chrome.
“We designed Microsoft Edge from the ground up to prioritize power efficiency and deliver more battery life, without any special battery saving mode or changes to the default settings,” said Weber. “Our testing and data show that you can simply browse longer with Microsoft Edge than with Chrome, Firefox, or Opera on Windows 10 devices.”
Several industry analysts believe that the move will help Microsoft see a boost in adoption rate of the Edge browser. In addition, the move shows that the tech giant wants to gain a competitive edge over rivals.