When Facebook acquired WhatsApp in the year 2014, Whatsapp had about 450 million monthly active users. During a press conference to deliberate on the acquisition in that self-same year, CEO Mark Zuckerberg suggested that Facebook will get into monetization once a service gets to 1 billion users.
Meanwhile, WhatsApp in February 2016 hit 1 billion users and they are rolling up a feature that will make it easy for users to communicate with businesses they will like to reach out to. According to WhatsApp blogpost ,
We’re building and testing new tools via a free WhatsApp Business app for small companies and an enterprise solution for bigger companies operating at a large scale with a global base of customers, like airlines, e-commerce sites and banks,
Moreover, WhatsApp has started testing a feature that will add verified badges for businesses. Since acquiring the messaging service, Facebook has not put its focus on monetising the app. That however started to change in July 2017 as the app started displaying ads in an attempt to further monetise the platform.
Idema declined to describe the paid features or say when they would make their debut, according to the report. “We don’t have the details of monetisation figured out,” COO Matt Idema told the Journal in an interview.
image source: whatsappBetainfo
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